Branding ‘Western Music’ – 7/8/9 September 2017 – University of Bern (Switzerland)

The three-day conference Branding ‘Western Music’ aims to foster an interdisciplinary dialogue on the intersections between Western music and the institutionalised management of culture. Whilst the entrepreneurial aspects of genres as opera or world music have been largely described, the emergence of the trademark ‘Western Music’ in relation to the commodification of leisure, the institutionalisation … [Read more…]

CfP – Branding ‘Western Music’ – 7/8/9 September 2017 – University of Bern (Switzerland)

The three-day conference Branding ‘Western Music’ aims to foster an interdisciplinary dialogue on the intersections between Western music and the institutionalised management of culture. Whilst the entrepreneurial aspects of genres as opera or world music have been largely described, the emergence of the trademark ‘Western Music’ in relation to the commodification of leisure, the institutionalisation … [Read more…]